Growth and reputation software for recruitment businesses

Why growth and reputation matter

Recruitment businesses grow through trust.

That trust is built through the experience clients, candidates, contractors and employees have with your business every day.

When that experience is strong, it creates promoters, referrals, reviews, testimonials, case studies and stronger market reputation.

The problem is that most recruitment businesses do not capture those moments consistently.

A client may be delighted with the service but never asked for a referral. A candidate may have a brilliant experience but never leave a review. A contractor may become a long-term advocate, but the business never turns that relationship into proof.

Growth and reputation feedback helps recruitment businesses identify positive experience signals and turn them into commercial opportunities.

Growth and reputation use cases

• Promoter activation
• Referral generation
• Testimonial requests
• Online review campaigns
• Case study identification
• Client success story capture
• Candidate review requests
• Contractor advocacy
• Event feedback
• Webinar feedback
• Community feedback
• Brand reputation monitoring
• Marketing proof collection
• Awards and benchmark evidence
• Reputation-led growth campaigns

How Talent Analytics helps

Talent Analytics helps recruitment businesses identify the people most likely to recommend, refer and promote the business.

By measuring experience at the right moments, teams can see where strong feedback is being created and where it can be turned into action.

That could mean asking for a review, requesting a testimonial, triggering a referral conversation, collecting event feedback or identifying a client story worth developing into a case study.

From promoters to public proof

Every promoter is a growth moment, but only if someone acts on it. Talent Analytics surfaces promoters automatically as feedback arrives, so your team can follow up while the experience is fresh, and automated follow-up can ask for a review or a referral without relying on consultants to remember.

The strongest verified feedback can also become public proof through Verified Experience Profiles: independent, structured evidence of your service that prospective clients, candidates and AI search tools can find and trust.

What recruitment businesses are achieving

• Jackson Hogg received several referrals from one client through automated follow-up in its first 90 days.
• Mackie Myers has 95% of clients as promoters who would use the business again and actively refer it.
• At Liquid Personnel, consistently asking for feedback increased candidate referrals by 42%, as co-founder Alex Elliott explains.

The outcome

Growth becomes less dependent on guesswork.

Recruitment leaders can see where reputation is being strengthened, where promoters are being created and where customer experience is directly supporting commercial momentum.

Great service becomes visible. Once it is visible, it becomes easier to turn it into growth.

Frequently asked questions

How can recruitment agencies get more referrals?

By asking the right people at the right time. Promoters, clients and candidates who score 9 or 10, are far more likely to refer, and identifying them automatically from feedback means referral requests go to the people most likely to say yes.

How do you turn customer feedback into reviews and testimonials?

Follow up with promoters soon after they give a high score and make the ask simple. Automated follow-up ensures every promoter is asked, rather than the few a consultant happens to remember.

Can customer feedback help with AI search visibility?

Yes. AI search tools look for independent evidence when recommending businesses. Verified feedback published through Verified Experience Profiles gives them structured, third-party proof of your service to find and cite.

Start a trial to turn great service into growth.