Verified Experience Profiles: be the recruitment business AI recommends

Ask ChatGPT, Claude, Perplexity or Google who the best recruiters are for engineering, finance or supply chain roles, and you will get an answer. The question is where that answer comes from.

AI search tools do not take an agency’s word for it. They look for evidence they can find and trust, and they lean towards independent, third-party sources over a business’s own marketing. Most recruitment businesses have nothing independent for them to find. Their best proof, what clients and candidates actually say about them, sits in private dashboards, sales decks and inboxes, invisible to the tools that are increasingly shaping who gets shortlisted.

Verified Experience Profiles change that.

What a Verified Experience Profile is

Talent Analytics is the experience platform for recruitment teams. A Verified Experience Profile is a public page, hosted by Talent Analytics, built from the verified feedback a recruitment business’s clients and candidates have given after real interactions. It shows what the business is known for, which sectors and roles the feedback relates to, the themes that come up again and again, and a score calculated from every verified response.

It is not a review wall and it is not a testimonial page. It is structured, third-party evidence of the service a recruitment business delivers, written to be read by people and by machines.

Built to be read by AI search

A profile is designed from the ground up to be easy for Google and AI search tools to crawl, understand and cite. That means clear, crawlable text rather than images or widgets, consistent structure across every profile, and the context those tools look for when answering a recommendation question: sector, role, respondent type, score, track record and what clients and candidates value.

Profiles are also grouped into industry and role pages, so when someone asks which recruitment businesses are strongest for a specific specialism, there is a single, independent source that answers exactly that question with verified evidence behind it.

Why AI tools can trust it

Evidence is only useful if it is credible, and verification is what makes a profile different from anything an agency can publish about itself.

• Surveys are sent automatically when a genuine event is recorded in the business’s CRM, such as a candidate being submitted, placed or rejected, or a client reaching a key point in a job.
• Responses come straight back to Talent Analytics and are locked once received. The business cannot write, edit, choose or delete them.
• Comments are shown exactly as written and anonymously, identified only by respondent type, sector and role.
• The score is calculated from every verified response, promoters, passives and detractors alike, so it cannot be curated.
• Payment, plan and sponsorship have no effect on whether a business is listed or what tier it holds.

Every profile is rated against one published method, The Verified Standard. World-class means an overall NPS of +70 or above, and Excellent means +50 to +69. A rating needs at least 50 verified responses from the last 12 months and at least three months of data, and scores are recalculated monthly.

Proof that works in the sales process too

AI visibility is the upside, but a profile earns its keep long before that. It gives your team something independent to put in front of clients and candidates: in pitches and tenders, in email signatures and follow-ups, on LinkedIn and on your own website. When every agency claims great service, a verified record from real clients and candidates is what separates the claim from the proof.

Measured, not assumed

No one can guarantee what an AI tool will recommend, and anyone who promises otherwise is overselling. What can be done is to give those tools the strongest possible evidence and then measure what happens. Once a profile is live, Talent Analytics customers see the results in their dashboard: page visits, AI crawls and citations, and the enquiries the profile generates.

From feedback loop to public proof

For Talent Analytics customers, a profile is the final step in a loop that is already running. Feedback is captured from real interactions, detractors are picked up and followed up, promoters are surfaced for reviews, referrals and testimonials, and the strongest verified feedback becomes part of a public record of the service you deliver.

The work that goes into controlling the standard of experience your recruitment business is known for stops being invisible to the people, and the AI tools, deciding who to work with.

Getting verified

Verified Experience Profiles are built from the feedback Talent Analytics collects for its customers, so there is nothing extra to set up beyond connecting your CRM. Talent Analytics integrates with Bullhorn, Loxo and other leading recruitment CRMs.

To begin building yours, start a trial or get in touch with the team.