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The Verified Standard

How Talent Analytics decides which recruitment businesses are listed, and at what tier. One published method, applied to every business.

The tiers

World-class

Overall NPS of +70 or above

Excellent

Overall NPS of +50 to +69

Pending

25 to 49 verified responses. The profile is live; no rating is shown yet.

Net Promoter Score (NPS) is the share of promoters (scores of 9 or 10) minus the share of detractors (0 to 6), on a scale of -100 to +100.

What it takes to be rated

A profile goes live once a business reaches 25 verified responses. A rating needs at least 50 verified responses from the last 12 months. Scores are recalculated monthly, so a business changes tier only at the monthly update. Only rated businesses appear in the industry and role lists.

How feedback is verified

1 · Real CRM event

A genuine candidate or client interaction is recorded in the business's CRM.

2 · Collected

Talent Analytics sends the survey automatically and receives the response directly.

3 · Verified

The response is locked and shown anonymously, by sector and role only.

4 · Published

Shown exactly as written. The business cannot write, edit or delete a response.

What is shown, and what is counted

The comments on a profile are from verified promoters. The score is calculated from all verified responses (promoters, passives and detractors) to surveys sent automatically after a CRM event, so it is not a selection of the best feedback.

Payment never affects a listing

Payment, plan and sponsorship have no effect on whether a recruitment business is listed or what tier it holds. Only the verified score, the number of verified responses and the length of the track record count.

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